· Lydia Boudjema · Digital Marketing
The ideal format for your Facebook content
With a community of 2.2 billion users, Facebook is a major promotion platform on the web. Therefore, using it appropriately will allow you to achieve your goals quickly at a lower cost compared to other traditional media. Adaptable to various situations, Inclusion, in this article, provides you with some information on the different formats and their advantages.
What is the ideal size for a Facebook cover photo?
When someone visits your Facebook page, your cover photo is the first thing they see and it takes up almost the entire screen, which is exactly why it is so important to make the best first impression possible. However, a well-optimized Facebook cover photo will encourage visitors to follow you, explore your page, interact with your brand, visit your website, or even purchase your product.
According to Facebook’s guidelines, cover photos are displayed at 820 pixels wide by 312 pixels tall on desktop computers and at 640 pixels wide by 360 pixels tall on mobile devices. Your Facebook cover photo should be at least 400 pixels wide and 150 pixels tall.
For best results, Facebook also recommends using a PNG file.
“If you have an image or video you love but the dimensions are not suitable, you can still upload it and then adjust it. Facebook’s repositioning function allows you to resize your cover photo in a way that you think best fits the space.”
What is the ideal size for a Facebook profile photo?
A Facebook profile photo is like a business card. It can be personalized to represent you or branded to represent a business. Using a great Facebook profile picture can get more followers and successful social marketing. Therefore, it is very important to optimize your Facebook profile photos to look perfect.
The ideal size for a Facebook profile picture is 360 x 360 pixels. 180 x 180 pixels is the minimum size allowed for Facebook profile pictures to be uploaded. The highest resolution that Facebook will store is 2048 x 2048 pixels.
“Inclusion recommends that you upload an image with a higher resolution of 720 × 720 pixels with a 1:1 aspect ratio. Use the JPG format for photos and the PNG format for images containing logos or text.
Note that when a square photo is uploaded, it will be cropped into a circle.”
Image size for posts:
For your posts:
- Traditional images shared on the timeline should be created in the format of 1200 x 630 pixels.
- Link preview images look best when used with the 1200 x 627 pixels format.
If your image does not have these dimensions, Facebook will automatically adjust its rendering to optimize it as much as possible, but your visual may become pixelated depending on the original image size. That’s why it’s important to adhere to these dimensions to ensure your Facebook page is always well optimized. Your community will have a better chance of seeing your content.
Ideal size for a Facebook Story:
Facebook Stories are a fun, quick, and effective way to share and consume content rapidly. They are an excellent method for enhancing brand awareness and promoting your business.
The perfect and recommended dimensions for a Facebook Story are 1080 x 1920 pixels, with a minimum resolution of 600 x 1067 pixels.
Available advertising formats for Facebook:
A Facebook Ads visual must have a minimum resolution of 600 x 600 pixels. Since it’s an advertisement and content quality is a significant driver for purchases, we strongly recommend using a format of 1080 x 1080 pixels or a 1:1 ratio. The image file size cannot exceed 30 MB, and for a video in a Facebook Carousel, it cannot be larger than 4 GB.
Additionally, other ratios are required for Facebook Ads, such as the 1.91:1 ratio and the 9:16 ratio. These ratios depend on the placement of your ads:
- News Feed and In-stream videos: 1:1 ratio.
- Stories and Reels: 1.91:1 ratio.
- Search Results and Articles: 9:16 ratio.
Technical specifications allowed for Facebook videos:
In 2022, video became the most effective and cost-efficient communication format on social media.
Indeed, 60% of businesses use video in their content marketing strategy, and 68% of marketers say it offers a better ROI than Google Ads.
Recommended video dimensions to ensure good image quality:
- 1280 x 720 pixels for a 16:9 ratio
- 720 x 1280 pixels for a 9:16 ratio
- 1080 x 1350 pixels for a 4:5 ratio
- 1200 x 1200 pixels for a 1:1 ratio
- File format: MOV or MP4
- Maximum file size: 4 GB
- Recommended resolution: 1080 pixels
- Media duration: Up to 120 minutes
Conclusion
The dimensions mentioned above apply only to Facebook. They may not correspond to other social networks. Therefore, it’s important to consider the specific photo dimensions for each social network. Check out our article for the various formats available on Instagram.
