How to grow your audience on LinkedIn?

LinkedIn is a growing social media and content platform offering significant opportunities for your brand. It’s time to learn how to leverage it to your advantage and grow your followers. In this article, we’ll explore the key strategies to expand your LinkedIn audience.

Let’s Begin!

A. Know Your Target Audience on LinkedIn

Building a successful LinkedIn community starts with understanding your target audience. This is the cornerstone of creating meaningful relationships and tailoring your efforts to meet the needs and goals of your ideal prospects and clients.

B. Strategies to Grow Your LinkedIn Audience

Once you understand your audience, you’ll have the foundation to attract your ideal clients to your company’s LinkedIn page. Use the following tactics to boost your brand’s visibility:

1. Publish High-Quality Content

Make your LinkedIn company page more engaging by consistently sharing valuable, high-quality content. This will convince people to follow your page while keeping them informed with interesting updates, insights, and links.

2. Use Relevant Community Hashtags

Leverage relevant hashtags to expand your reach. LinkedIn often suggests hashtags, but you can manually add those that resonate with your audience’s interests. For optimal results, include up to three hashtags per post, blending industry-specific and branded terms.

3. Post at the Right Time

To maintain visibility without overwhelming your audience, aim to post around 15 times per month—approximately once every two days. Regularity is key, but so is variety in your content themes and formats.

Research suggests that posts published between Tuesdays and Thursdays, particularly at these times, achieve higher engagement:

7:00 AM – 8:00 AM
10:00 AM – 11:00 AM
5:00 PM – 6:00 PM

4. Respond to Page Engagement

Engage with your audience by replying to comments on your posts. Answer their questions, validate their feedback, and guide them to additional resources. You can also pin insightful comments to the top of your feed for added visibility.

5. Incorporate Visual Content in Posts

Posts with meaningful content and eye-catching visuals attract more attention and enhance your brand’s visibility. Videos and custom image collages are particularly effective in driving engagement. Aim for visuals to comprise at least 50% of your content.

6. Encourage Employee Involvement

Your team can be your strongest allies in growing your LinkedIn presence. Encourage employees to tag your company page in their updates and share your content with their networks. This can provide a significant boost to your reach.

7. Mention Influencers and Companies

Identify influential figures or non-competing companies in your industry. Tagging them in your posts can increase your visibility within their networks. However, ensure you maintain authenticity and avoid overusing mentions to prevent being flagged as spam.

Conclusion

Having an excellent LinkedIn page with a strong following comes with numerous benefits. Regardless of where your page stands now, there’s always room for growth.

Investing effort into developing your LinkedIn presence can help you:

Strengthen brand awareness.
Reach a broader audience.
Target a niche market.
Boost engagement and user interaction.
Build lasting relationships with like-minded professionals and peers.