What’s the importance of a brand’s colors? The colors of a brand are one of the most powerful tools for enhancing brand awareness and associations. There is a common misconception that a brand’s colors are just those used in the company’s logo, and everything else can be adapted to the platform or use case. But […]
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What is Viral Marketing? Viral marketing encompasses all techniques used to spread a message exponentially (much like a virus…). In the past, this was primarily done through literal word-of-mouth marketing. With the advent of the Internet, Generations Y and Z began making these references via social media platforms. This has led to marketing messages reaching
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With a community of 2.2 billion users, Facebook is a major promotion platform on the web. Therefore, using it appropriately will allow you to achieve your goals quickly at a lower cost compared to other traditional media. Adaptable to various situations, Inclusion, in this article, provides you with some information on the different formats and
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Benchmark, inspiration, trend, reputation – all different words to define an essential daily practice. In a global context where ultra-responsiveness and uncertainty have become the norm, the stakes of digital monitoring are high. Inclusion explains all of this in its new article, “What is the Role of Digital Monitoring in a Digital Strategy?” Digital monitoring
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