lina hammoud

c'est quoi la transformation digitale ? et pourquoi est elle importante ?

What is digital transformation? Why is it important?

What is digital transformation? Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It is also a cultural change that requires organizations to continually challenge the status quo, experiment, and become comfortable with failure. Why is digital transformation important? In […]

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How to create a marketplace: Complete guide for ambitious entrepreneurs.

Introduction   The online business world is undergoing a rapid transformation, and marketplaces are one of the main driving forces behind this change. These digital platforms connect buyers and sellers, facilitating transactions and boosting economic growth. If you are an ambitious entrepreneur, you may be considering creating your own marketplace. This comprehensive guide will walk

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Branding

What is meant by a branding? A brand is defined as “a name, term, symbol, design, or any combination of these elements used to distinguish goods or services offered by a seller or group of sellers and to differentiate them from those offered by competitors.” The tools for expressing a brand THe NAme of the

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